Our Story

Kouwi is inspired by a childhood game played by our founder and CEO, Ged Alexander. Growing up in St Lucia, he created the game and a similar tool using old bucket lids and thick wire to keep the local children in his community entertained. That was an era with little electricity, console or online presence. It was all about bringing people together, having fun and connecting with one another, not to mention staying fit and healthy.

Today Ged and the team have re-created this childhood game to give back to society, create a new sport and introduce Kouwi to the world. The sport answers many problems that we face in our world today; isolation, too much screen time for both kids and adults alike as well as obesity and health problems.

Kouwi, meaning “run” in Creole, simply put is a running companion sport tool in the free form fitness category with a unique value proposition. An innovation with the simple goal of getting young people outside. It's fun, takes skill to use and enjoyable whether you use it alone or with friends. Kouwi encourages peer participation, making fitness more sociable and fun.

In an increasingly tech driven society, outdoor activities can be seen as boring and monotonous. This product is designed to get people of all ages outside to do more physical activity which may help reduce the problem of obesity which is straining the NHS and medical bodies around the world.

Beyond Kouwi Sport played individually or one on one, you can enjoy Kouwi Ball a six a side sport designed for all to enjoy so get your team mates and let’s get started.